Roscommon County Council has taken out a series of adverts on food waste prevention on the reverse of shopping recipes in a local Dunnes Stores outlets a period of three months in 2015.
Social media campaigns are most effective if they deliver the message as close as possible to the behaviour that has been targeted. The local authority felt that this was a very effective location to proved shoppers with information about food waste prevention. The loss of money was a key message for shoppers, to raise awareness.
In this case we are appealing to shoppers to reduce food waste by reminding them that one third of shopping they have just bought will end up in the bin so that they associate this with the cost of their shop. Furthermore food waste is prevented before people leave the house and a shopping list is the most effective tool to reduce food waste.
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