Details of waste arising in Galway County Council headquarters for the past number of years has been collated and analysed by the local authority.
An awareness programme to create awareness of the importance of waste prevention and resource efficiency both in the workplace and in the home was initiated to address waste prevention and resource efficiency.
The initial campaign was based on the preparation of posters and table toppers in addition to an email campaign. Following initial results, it was decided to increase the target audience for this campaign to not only include GCC staff, but also the general public.
The updated campaign is based on a social media campaign supplemented by small amounts of printed material. The campaign title is #did you know. The campaign is based on delivering messages through short videos (30 seconds) and e-mail templates specifically for waste prevention, food waste prevention, household hazardous waste prevention, home composting, energy conservation and water conservation.
The information has been designed to be delivered through social media and will be target based. It is intended to launch the project during the third quarter of 2016. This is a bilingual campaign.
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