CoCup initiative – a deposit/return scheme for coffee cups

In April 2019 the CoCup initiative was launched at three locations – Dublin City Council’s main restaurant, and cafes in DCU and TCD. The purpose of the pilot was to test the social acceptability of a deposit and return scheme for reusable cups.

After the launch (which saw a significant take-up of the service), overall engagement grew by approx. 10% per month. As the roll out matures and the understanding of the model increases it is expected that the percent returns will increase.

A case study is available here.