Louth County Council has implemented a project to promote reusable coffee cups to prevent waste.
The project was designed to tackle the issue of disposable take-away beverage cups. It involved the procurement of 700 reusable beverage cups, which were branded with waste prevention information. Local cafes were encouraged to participate and offered the reusable cups free of charge to customers for the duration of the project.
Once a number of cafés were on board, the publicity campaign around the reusable cups was launched. Discounts were offered to those using reusable cups when purchasing beverages from the participating cafés. The aims of the project were to increase awareness among businesses and the public about waste prevention and litter, with a view to replicating the project in other areas.